How to Choose a Digital Marketing Certificate Program

digital marketing certificate program

Digital marketing is a rapidly growing career. There are many reasons to work in digital marketing, and it all begins with a digital marketing certificate program. But there are a lot of programs out there. We’ve previously discussed what the best digital marketing programs have in common, but how do you choose the program that’s right for you?

Asking the Right Questions

When weighing certificate programs, it’s important to consider how they fit in with your life. What do you need to get out of a program, and how will it fit into your schedule? Be sure you fully understand your options before you enroll in a program that doesn’t completely suit your needs. Be sure to ask these questions before you choose.

Is it Convenient?

Most people who enroll in a certificate program are not full time students. You may have a job, family, or other responsibilities that take up your time. The bottom line: you’re busy! It may not be reasonable for you to sit in a classroom three times a week (then go home and do homework). Your certificate program should fit into your life without you having to bend over backwards.

At CCE at Assumption, we understand that you want to earn your certificate on your time, so we offer our digital marketing certificate program entirely online. That means you can complete coursework when you have the time, without sacrificing work or family time.

How Long Will it Take?

You may be committed to going back to school, but that doesn’t mean you’re planning on being there for several years. How long can you expect to be in the program? After all, the sooner you earn your certificate, the sooner you can break into digital marketing. You want a program that you can complete relatively quickly – but be wary, because the fastest program may not cover all of the material you’re looking to learn.

CCE’s certificate program includes 8 courses. Not all students will complete the program at the same rate, but depending on how many courses they take at a time it can be completed in as little as 16 months!

What Information is Covered?

Just because you don’t want to stay in school for the rest of your life doesn’t mean you don’t want to learn. Digital marketing is a varied field, with many different types of career paths you can follow, depending on your interests. Consider the essential topics you’ll want to learn about. What are the digital marketing basics? What topics are you specifically interested in?

The eight courses in CCE’s online certificate in digital marketing are designed to give students a well-rounded education in this field. They focus on basics, such as marketing foundations and digital strategies, but there are also entire courses dedicated to tactics such as search engine optimization (SEO) and social media marketing. The program is designed to give you the knowledge you need to develop and hone your digital marketing skills.

Is it Credible?

Don’t spend your time and money on a certificate that doesn’t hold any weight. As we said earlier, there is no shortage of digital marketing certificate programs. It’s essential that you do your research on any program that you consider; some extra time before you enroll will save you from massive headaches later. There are a few ways to check a school’s credibility:

  • How many years has the certificate program been around? Don’t be someone’s experiment – find a school that has real experience teaching digital marketing!
  • Look for reviews online. What do graduates have to say about the program? Are they finding success in the digital marketing field? Does the program have any reviews from digital marketing experts?
  • Reach out to graduates. Even better than reading reviews – talking to recent graduates will help you get a sense of where the program excelled (or fell flat). Look for recommendations whenever possible.

Did you know that CCE was ranked #14 on Value Colleges’ list of best digital marketing certificate programs for 2017? The ranking institution cites CCE’s ability to provide students with “a deep, thorough knowledge of marketing in new media… with experienced instructors and a strong reputation to carry them into a rewarding career.” CCE at Assumption is a credible institution with a long history of providing digital marketers with the education they need to succeed.

Choosing the Right Digital Marketing Certificate Program

Before you choose a digital marketing certificate program, it’s important to do your research. This is your career and your future; treat it with care.

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