Are you interested in turning your digital skills into a career? If you’ve ever thought about becoming a digital marketer, you might be wondering where to start. There are a lot of resources out there about this booming career field, but how do you actually break into digital marketing and secure a job in the field?
How to Break into Digital Marketing
So where do you begin? Should you start sending out resumes and see what happens? Do you need to go back to school and get a four-year marketing degree? If you’re struggling to find a place to start, focus on these critical areas.
Know the News
Digital marketing is an ever-changing field. It pays to keep up-to-date on the latest marketing news and trends, especially ones that are impacting our everyday lives. As social media and search engines change their algorithms and digital strategies change, you’ll need to adapt. Don’t apply for digital marketing jobs without a thorough understanding of the industry. Check out digital marketing blogs like HubSpot and Moz who publish daily articles about various topics. Subscribe to them, read them often, and let them inform your marketing mindset.
Build Your Brand
Treat your own skills as your brand. A digital marketer’s job is to sell brands, so show you’re capable of doing it by selling yourself. Think about your own skills: are you creative, a natural-born analyst, or savvy at social media? What can you offer a company that no one else can? Take your skills and create your own story; one that will help you stand out from the crowd of digital marketers. It would be a good investment in your professional self to start taking on personal projects. Not only will these show initiative to potential employers — you’ll get firsthand experience, too. Continue to grow your knowledge and your personal brand so you’ll have an impressive portfolio for your future employer.
Build Your Network
Learning from other people in the industry is essential to your growth as a digital marketer. Make an effort to reach out to other marketers, especially those with skills you don’t have. This is the best way to grow and learn more skills, and you can reach out to your network when you encounter problems you don’t know how to solve. It’s also a great way to find jobs that you otherwise wouldn’t have known about. Start by looking for local groups, meetups, or workshops that you can attend. Grow your connections on LinkedIn and follow those who inspire you on Instagram and other social networks.
The best way to prove to a potential employer that you really know the digital marketing landscape is to have some formal education in it. There are plenty of free digital marketing courses you can take online, but the best way to get a complete knowledge of the field is to enroll in a certification program. These programs include multiple courses that give you a well-rounded digital marketing education and truly prepare you for jobs in the field.
If digital marketing is the career path for you, get started now by enrolling in CCE at Assumption’s online certificate in digital marketing program. This eight course program is offered entirely online and will educate you in areas such as social media marketing, search engine optimization, and content writing. With these tactics under your belt, you can prove to be a valuable asset to your next potential employer. Learn more about starting your career in digital marketing with our free ebook.