Do you want to be in high demand? One thing all companies like to see on a resume is an interviewee’s experience working at a marketing agency. This single line item lets them know that you thrive in a fast-paced environment, are no stranger to juggling a variety of different projects, and have a well-rounded skill set. Whether or not you plan to spend your career at an agency, having this experience will benefit you for the rest of your career. Here’s how to land a job at a digital marketing agency.
1. Earn a certificate in Digital Marketing
While you can learn a lot from Google, nothing can replace traditional classroom learning. CCE at Assumption’s Digital Marketing Certificate program will explain everything you need to know about the digital landscape from the comfort of your own home. In 8 online classes, you’ll learn everything from the basics of marketing strategy to the intricacies of digital analytics. As an added bonus, you can supplement this program with certificates to showcase your knowledge in particular tools, such as Google Analytics, Google Adwords, Hubspot’s Inbound Marketing Certificate, and more.
2. Have prior experience
One of the most attractive aspects of a digital marketing career is that there’s no one “right” path to take. Create a list of your current skill set and see if you can creatively spin it to apply to the agency’s job description. Are they looking for someone with coding experience? Perhaps you know a thing or two about altering your blog’s layout code. Do you need to have excellent communication skills? Maybe you’ve spent a few years in sales and know how to work the phone like a champ. Any job experience may be relevant, it just depends on how you spin it.
3. Get a Bachelors Degree in Business or Marketing
Do you want to get ahead of the game? Then you may have to go back to college. Most digital marketing agencies are seeking candidates who have a Bachelors degree in Business, Marketing, or a related field. Earning a degree shows your dedication to the field and you’ll learn valuable practices to help you throughout your career. Some entry-level positions may not require a degree, but if you want to stand out or work your way up the ranks, getting a Bachelor’s is a must.
4. Personal branding
Branding is crucial in the marketing world. That’s why you should focus on building your personal brand. Think about it this way: why would a company hire you to help it with its marketing plan if you don’t market yourself properly? Having your own blog and a strong presence on social media not only teaches you how to use the tools better, but also gives you a great talking point in interviews. This can be especially helpful when you don’t have much prior experience in marketing.
A blog is the perfect way to show off your writing and photography skills to potential employers. Consider it to be your online portfolio. Once you have your blog in place, it’s time to start posting more regularly to social media. That doesn’t mean add more pictures of your pets. If you don’t want to bother your friends and family with the latest news about the marketing industry, consider creating separate social media accounts to maintain work-life balance.