Marketing has always been an evergreen field because all businesses need it. The caveman who invented the wheel probably needed to market his product to get it out there. But now that we’re in the second half of the 2010s, there’s a need for a new kind of marketing: digital marketing. A newly emerged branch of marketing, digital marketing is the future because of the sheer amount of mobile and computer use in society. Here’s how you can further your career with digital marketing.
1. Beginning Your Career
Are you deciding which career path you should pursue? There is a huge demand for digital marketing professionals. This equals plenty of new opportunities for those who are fresh out of college on the job hunt. Because of this, you can expect room for advancement. You can also take advantage of the demand and might be able to pick which industry you want to work in. So how can you stand out to potential employers? Build a social media portfolio! If you do this before you enter the field, you’ll have some first-hand experience with marketing that you can showcase to employers. Did you know that 64% of recruiters report a shortage of skilled marketing personnel? Use this statistic to your advantage. Keep growing your skills so you’re an employer’s top choice for hire.
2. Swapping Your Career
Are you ready for a change? Digital marketing offers a variety of opportunities that are sure to challenge you. You’ll stay nimble by constantly learning since new technologies are constantly emerging. Aside from learning new technologies, here are some basic skills you’ll use and develop in the digital marketing world:
- Strong communication skills
- Objective thinking
- Analytical skills
- Diversity of knowledge application (Once you’re a great marketer, you’ll be able to market for multiple industries!)
And, if you are looking to make a career change, online classes are a great choice. You can learn while you earn!
3. Developing Your Career
Are you looking for a way to gain more skills for your current job? Maybe you’re a project manager and want to improve your abilities to give you a competitive edge. Specializing in digital marketing will help you become more well-rounded in the digital world. Focusing in different areas of digital marketing can also give you an advantage if you find your niche. Here are some digital areas where you can specialize:
- Social Media
- Content Marketing
Gaining a new skill set could bump you up from Project Manager to Digital Marketing Project Manager. Regardless of what you choose to do, it’s always a good idea to broaden your skills. Doing so will give you a better chance for a promotion or a better job opportunity.
CCE at Assumption can help you get started with our Certificate in Digital Marketing. It doesn’t matter if you’re new to the job world, looking for a change, or want to gain more skills. A certificate is a great way to achieve your career goals and embark upon an exciting new chapter of your life.