You’ve probably already heard about the many benefits of a career in digital marketing. Career growth in digital marketing has been rapidly growing over the past several years, and marketers are in high demand. If you’re interested in a career in digital marketing, what does this career growth data mean for you? And how can you grow your digital marketing career?
Career Growth in Digital Marketing
Digital marketing is a career that has been in the spotlight for the past few years. As companies have realized that digital marketing is an essential part of their strategy, the demand for digital marketers has skyrocketed. In fact, US digital marketing spend is projected to reach nearly $120 billion by 2021.
Because there are so many facets to digital marketing, there are many different types of digital marketing career paths. Each career path has a different outlook, but in 2017, the most in-demand digital marketing specialists were those working in SEO/SEM, data/web analytics, and UX. What does this mean for you? When you begin your digital marketing career, it’s important to gain an understanding of the basics. However, it’s important to keep learning and honing your unique skills. You may wish to develop a specialty – and some companies will pay a lot of money to hire someone who specializes in the digital marketing fields that are important to them.
How to Grow Your Digital Marketing Career
The digital marketing landscape is always changing, and if you want to get ahead, you need to change with it. Continuing to learn and grow will help you to keep your digital marketing skills relevant. You’ll stand out to potential employers and prove your dedication and willingness to learn. What are the best ways to grow your digital marketing career?
Get Your Certificate of Digital Marketing. A career in digital marketing begins with formal education. If you haven’t already received your digital marketing certificate, this is the best place to begin. A certification program will not only teach you the skills you need to succeed in digital marketing, it will help you to develop the skills you already have so you can find your specialty. Having a digital marketing certificate will also show current and potential employers that you know your stuff and that you’re dedicated to learning the skills necessary for effective marketing.
Online Certifications. A digital marketing certificate is an essential starting point, but if you had to go back to school every time digital marketing changed, you’d never graduate. Fast and simple online certifications can help you to continue learning even after your formal education has ended. Websites like HubSpot Academy offer training and certifications in specialty areas such as inbound, content marketing, and search engine optimization. By taking these quick (but valuable) certification courses, you’ll keep up to date with industry knowledge – plus, you can show off those certifications to prove that you know what you’re doing.
Attending Conventions. There are thousands of digital marketers out there – each one with their own specialties. Conventions such as Inbound, Adobe MAX, or MozCon give you the opportunity to meet up with and learn from other digital marketers. When you attend these events, you’ll have the chance to listen to talks by digital marketing experts, keep up with industry news, and network with marketers like you. Attending these events is a great way to grow your skills and digital marketing knowledge.
There are many effective ways to grow your career in digital marketing, but the best way to begin is by earning your digital marketing certificate from CCE at Assumption. This program is made up of eight courses and can be completed entirely online. If you’re interested in becoming an in-demand digital marketing professional, now is the time to start!