One of the most exciting things about being a digital marketer is that every day brings a new challenge. The digital marketing sector is constantly evolving, and there’s always room for you to learn new tips and tricks. The tricky thing with technology is that it’s much like fashion. One day it’s in. The next day, it’s out. Digital marketers must be able to master new technologies very quickly so that they can continue to communicate with consumers across multiple platforms. From a logistics standpoint alone, internet marketers must work with different software and platforms on a daily basis. Being nimble, with regard to technology, is an absolute must for this career.
Tools Agencies Use on a Daily Basis
If you’re considering a career within a digital marketing agencies, you will use dozens of platforms on a daily basis. Some of the most common tools you will see at an agency include:
Google Analytics: Google Analytics is a web analytics service that allows you to track activity on your website and create reports. This tool provides you with a lot of information that can help you plan marketing activities or discover problems. For example, you can research what blog topics to write about based on how long the average user stays on a particular page. You can also uncover a problem if users demonstrate a pattern of immediately leaving a page.
HubSpot: HubSpot is a marketing software that provides you with all the tools that you need for inbound marketing. These tools can help you create emails, landing pages, track analytics, write blogs, conduct keyword research, and schedule social media posts in advance.
Hootsuite: Hootsuite is a premium social media marketing program that can help you schedule social posts in advance and create analytic reports. This tool also allows you to create streams so that you can easily monitor trends on Twitter and Facebook. Following trends allows you to easily hop in the conversation or start creating content about popular topics.
JIRA: JIRA is a project management software that is very popular in digital marketing agencies. Some famous JIRA users include Twitter, Skype, and NASA. Managers plan a client’s time out for the month and users track the time they’ve contributed to each project.
Basecamp: Basecamp is a project management software that agencies use to create to-do lists for projects and communicate with the client. Many digital marketing agencies use a combination of Basecamp and JIRA so it’s recommended that you become familiar with both tools.
WordPress: WordPress is one of the most popular blogging and open-source content management platforms on the market. As on January 2015, it’s the most popular blogging system on the Internet with more than 60 million websites. A digital marketer will need to be familiar with WordPress to post blogs, write copy for webpages, and create events for a calendar.
Why Do I Need to Know All These Tools?
While our list of tools to master may seem long, we’ve just scratched the surface. You may be wondering why you need to know how to use dozens of tools if your dream job is to only write blog posts or to be the social media guru of a company. You’d be surprised at how much information you need to gather to excel at these tasks. For example, you’ll use analytics tool to discover the best time to post a tweet, and you’ll schedule that with either Hubspot or Hootsuite. If blogging is your dream, you’ll still need to conduct keyword research in HubSpot to optimize your blog’s title for search engines. When it’s time to post up your blog, you’ll need to understand how to use WordPress. As many tools as they are, they all intertwine in ways you may have never realized
A certificate in Digital Marketing from CCE @ Assumption will help students understand the necessity for, and use of, many of these tools when they start their careers. If you’re interested in learning more about the skills our Certificate in Digital Marketing program will teach you and what courses you would be taking, click here.