Why A Digital Marketing Course on Your Resume Matters

Why A Digital Marketing Course on Your Resume Matters

  What is digital marketing, and why should it matter to you? Simply put, digital marketing means using technology to do the things that marketers have been doing for years. It involves advertising, attracting leads, and communicating with existing customers. The difference? Instead of using print, television, and phone, digital marketing relies on blog posts, […]

3 Digital Marketing Job Trends You Need to Know About

3 Digital Marketing Job Trends You Need to Know About

By: Continuing & Career Education at Assumption College Wednesday, February 15, 2017 Unlike many industries, digital marketing is constantly evolving to adapt to new technologies and changes in behavior. Earning a Certificate in Digital Marketing lays down the perfect foundation on which you can build a career. Are you ready to explore the job market? […]

How to Land the Perfect Digital Marketing Agency Job

How to Land the Perfect Digital Marketing Agency Job

By: Continuing & Career Education at Assumption College Tuesday, December 6, 2016 Do you want to be in high demand? One thing all companies like to see on a resume is an interviewee’s experience working at a marketing agency. This single line item lets them know that you thrive in a fast-paced environment, are no […]

The Job Market for Digital Marketers

The Job Market for Digital Marketers

By: Continuing & Career Education at Assumption College By 2017, 60% of all retail sales in the United States will involve the web. In order to accommodate this growing method of commerce, companies must change the way they communicate with consumers. When consumers research products on the web, they are looking for helpful information and real […]

A Day in the Life of a Digital Marketer

A Day in the Life of a Digital Marketer

By: Continuing & Career Education at Assumption College You may be interested in marketing, but is a career in digital marketing right for you? After all, what does a digital marketer do all day? The Digital Marketer’s Role Before we can break down the digital marketer’s day, it helps to understand what role they play. […]

Introducing CCE’s Newest Certificate: Digital Marketing

Introducing CCE’s Newest Certificate: Digital Marketing

Digital marketing is one of the fastest growing career fields. In fact, Forrester Research projects that spending on digital marketing the U.S. will nearly double over the next five years. In response to the rapid expansion of the profession, CCE is ready to start preparing students for rewarding careers in digital marketing. The Digital Marketing Certificate CCE @ Assumption proudly […]

Digital Marketing: Marketing For the Future

Digital Marketing: Marketing For the Future

In the past, when a company needed to market a product, it might take out a print ad, produce a television commercial, or record a radio advertisement. Today’s savvy shoppers are spending more time on the internet and fast-forwarding through commercials on their DVRs. To reach these customers, companies need to adapt their strategies to include web […]