The Internet has changed a lot over the years. Technology has transformed the way that people consume information and spurred the growing industry of digital marketing. If you’re looking for a career that’s challenging, flexible, and offers an excellent work-life balance, digital marketing is for you.
Unlike traditional business positions, climbing the corporate ladder in digital marketing can be as simple as holding a Digital Marketing Certificate or Bachelor’s degree. These are some of the most in-demand careers in the digital marketing industry.
Search Engine Optimization Specialist
Time and time again, search engine optimization (SEO) is one of the most sought-after skills hiring managers seek. A SEO specialist’s main goal is to get a website to rank high on search engines, increasing its visibility for people searching for similar topics. The higher a website ranks from a search, the more it’s going to get viewed. A SEO specialist’s job doesn’t end once someone clicks onto a website. They need to make sure that the website provides a good user experience and drives the right kind of traffic. An SEO specialist must have some technical knowledge of websites, as well as a strong marketing background. The median salary for an entry-level Search Engine Optimization Specialist is $40,220.
Paid Search Analyst
Think of paid search like search engine optimization but with instant gratification. You still work with keywords on a daily basis, but instead of incorporating these words throughout a website, you’ll be writing short ads that appear on search engines. Paid Search Analysts work with pay-per-click ads– those little text ads that appear when you do a Google search. This position is great for someone who is a quick learner and has a knack for analyzing numbers. You’ll work with a variety of different platforms (Google Adwords, Bing Ads, Facebook Ads) and need to stay up to date with the latest changes in search algorithms. The median salary for a Paid Search Analyst is $49,691.
A Content Manager’s role varies depending on the company. Some Content Managers spend most of their days supervising, while others get their hands dirty with the actual content creation. Are you an innovative problem-solver with great communication skills? Imagine developing a strategy that seamlessly spreads your marketing message across all digital channels (email, social media, website, etc.) With great power comes great responsibility. You’ll spend your days researching the types of content you should share with your target audience, as well as overseeing the creation of this content. On average, Content Managers earn $56,579, but can earn up to $93,000 depending on location, experience, and company.
Digital Marketing Specialist
If you’re not quite confident in your digital marketing skills, spend some time as a Digital Marketing Specialist and you’ll become an internet wizard in no time. People in this role often wear many different hats and support the marketing team with whatever they need. This career is also great for someone to explore their passions because you get to touch a lot of different projects. Whether you’re working at a digital marketing agency or are a member of an in-house marketing team, you’ll have a hand in marketing strategy, search engine optimization, writing content, social media, and pay-per-click advertising. The average salary for a Digital Marketing Specialist is $43,130. This entry-level position will give you the skills you need to succeed in virtually every area of the digital marketing world.