You may be interested in marketing, but is a career in digital marketing right for you? After all, what does a digital marketer do all day?
The Digital Marketer’s Role
Before we can break down the digital marketer’s day, it helps to understand what role they play. As a digital marketer, you would work either in-house for one company or with an agency that takes care of many clients. Your job is to promote products or brands on the web and via mobile devices. It’s more than just pitching products; digital marketing is all about starting and joining conversations with people to establish a brand identity, and to build trust among potential customers to gently guide them toward a sale.
Daily research is one of the most essential components of a digital marketing strategy. You have to stay on top of trends and track trending topics for any industries you or your clients are involved in. If you are going to establish relationships with people, you have to know what they want to talk about, what problems they need to solve, and how the company you are representing fits into the mix. Reading industry blogs and following many social media accounts will help you understand your audience so you can reach them effectively.
Strategy and Deployment
You’ll also work on developing and deploying effective strategies for the company you represent. You will plan and create email marketing campaigns, keep a blog up and running, feed social media accounts, and keep tabs on various web pages like forms and landing pages to make sure everything is running smoothly. You may also work with paid advertising channels like search engine marketing (SEM) or promoted posts on Facebook and Twitter. There are many moving parts that all must be kept in motion and on budget.
Monitoring the performance of your strategies will help you refine and rework them to be more effective. You will track things like engagement on social media, site traffic, open rates on email marketing campaigns, page visits on blogs, click through rates (CTRs) on ads and shared links, completion rates on forms, and bounce rates on landing pages. It is important to constantly stay on top of these numbers so text and graphics can be modified to achieve the best results. You’ll also want to check in on your social media and blog posts to see if there are questions or comments that need a reply.
Get in the Game
CCE @ Assumption’s Certificate in Digital Marketing teaches the foundations of marketing, the ins and outs of SEO, the essential metrics for analyzing performance, and how to create and circulate content across a variety of channels and devices. You’ll acquire all the technical skills you need to launch a career in the exciting, fast-paced field of digital marketing.