JOB OUTLOOK IN GRAPHIC DESIGN & MULTIMEDIA
Employment of graphic designers is expected to grow 13 percent, as fast as the average for all occupations from 2008 to 2018, as demand for graphic design continues to increase from advertisers and computer design firms.
Moreover, graphic designers with Web site design and animation experience will especially be needed as demand
increases for design projects for interactive media—Web sites, mobile phones, and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services. Growth in Internet advertising, in particular, is expected to increase the number of designers.
Qualifications, Training, and Advancement
Creativity, communication, and problem-solving skills are important traits of graphic design professionals, as are a familiarity with computer graphics and design software. In addition to design courses, a liberal arts education that includes courses in art history, writing, psychology, sociology, foreign languages and cultural studies, marketing, and business are useful in helping designers work effectively. Assumption students can accomplish this by progressing from the Certificate in Graphic Design and Multimedia to the Bachelor’s in Business Administration with a Concentration in Graphic Design and Multimedia. Graphic designers with a broad liberal arts education and experience in marketing and business management will be best suited for positions developing communication strategies.
In addition to postsecondary training in graphic design, creativity, communication, and problem-solving skills are
crucial. Graphic designers must be creative and able to communicate their ideas visually, verbally, and in writing.
Because consumer tastes can change fairly quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. The abilities to work independently and under pressure are equally important. People in this field need self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules. Good business sense and sales ability also are important, especially for those who freelance or run their own firms.
CERTIFICATE PROGRAM OVERVIEW
- This Certificate is designed to prepare students to become competent, knowledgeable entry-level graphic designers.
- The main goal is to educate students to effectively communicate by combining visual and textual form, content, and information, and to prepare students for entry level jobs in the professional field as a graphic and/or media arts designers, and/or to continue their education in our Bachelors of Business Administration/Graphic Design and Multimedia Concentration program.
- Students earning a certificate will develop a strong base in typography, design (Adobe Photoshop and Illustrator), web design, illustration, and marketing. Students will also broaden their ability to think critically and creatively, and will have a thorough knowledge of the latest design software and technology.
- Upon completion of the Graphic Design & Multimedia Certificate graduates will be able to effectively research, conceptualize, and communicate varied solutions to any design problems they will encounter.
PROGRAM OF STUDY
The program requires the completion of 6 courses (18 credits), as follows:
• Graphic Design I
• Graphic Design II
• Graphic Design III
• Typography (Special Topic)*
• Multimedia Development for the Web
• Principles Of Marketing