Business Concentrations

Students in the Bachelor of Business Administration degree program have the flexibility to select from the following concentrations. Required courses for each concentration shown.

Accounting

ACC200E Intermediate Accounting I
This course is the first half of a two-semester study of financial accounting and reporting problems. Topics include generally accepted accounting principles and their application to financial statement presentation, cash, receivables, inventories, present value concepts and productive resources. Emphasis is on the theory and practice of providing useful information to external financial statement users. Prerequisite: ACC126E
ACC201E Intermediate Accounting II
This course is the second half of a two-semester study of financial accounting and reporting problems. Topics include current and long-term liabilities, investments, stockholders’ equity, accounting for income taxes, pensions, leases, earnings per share and cash flow. Emphasis is on the theory and practice of providing useful information to external financial statement users. Prerequisite: ACC200E
ACC320E Advanced Accounting
This course concentrates on advanced applications of financial accounting concepts not considered in depth in previous courses. Topics covered may include: partnership organization, operation, and liquidation; business combinations; special financial reporting issues, interim reports, business segments; Securities and Exchange Commission requirements; and financial reporting by multinational companies. Prerequisite: ACC201E
ACC210E Cost Accounting
Deals with the processing, reporting, and use of accounting data for managerial decision making. This course focuses on the use of cost accounting as a highly developed quantitative device for the selection and achievement of objectives. Emphasis is on cost-volume-profit relationships, job order costing, process costing, standard costs, budgeting, and performance evaluation. Prerequisite: ACC126E
ACC211E Accounting Information Systems
The overall objective of the course is to develop a framework for the analysis and design of accounting information systems. Based on this framework, the objective is then to show the student how to analyze, design, and implement accounting information systems that satisfy the transaction processing, reporting, and decision-making requirements of management. Prerequisite: ACC126E; CSC113E recommended.
ACC310E Taxes
This course focuses on federal income tax law as it applies to individuals. The course is geared toward a practical approach to tax law, with an introduction to tax planning and research. Prerequisite: ACC201E or permission of instructor.
ACC420E Auditing
An introduction to auditing theory. The course includes professional ethics, legal liability, internal control and working papers, auditing practices and procedures, standards, and the composition of the auditing report. Prerequisite: ACC201E

Digital Marketing

MGT101E Foundations of Marketing

This course examines the tools and methods of analysis, planning, and control as used in the management of the marketing process in all types of organizations. It sequentially traces the marketing process as follows: environmental monitoring of opportunities, internal assessments of goals, resources, and constraints; formulation of marketing strategy; development of marketing programs (interface of product, price, promotion, and distribution), financial analysis, and marketing control (strategic and operational). It stresses applications through case studies and the development of a full marketing plan.

MGT 130E - Digital Marketing Strategies

​This course addresses all the marketing strategies and tactics that are specific to digital marketing. Students will gain an in-depth understanding of the concepts of digital marketing while learning the choices, usage, and implementation of cutting-edge tools and technology. This course will review and familiarize students with email marketing, affiliate marketing, social media marketing, tablet/mobile marketing, global marketing, demand generation, SEO marketing, inbound and outbound marketing, as well as blogging fundamentals. This course will also cover how digital marketing can and should be included in an overall business and communication plan to consumers.

MGT 140E - Digital Analytics

This course prepares students to understand the necessary web analytics technologies associated with digital marketing and how to assess the performance indicators and data for determining success. Students will conduct and review online metrics, understand performance tracking systems, and look at analytics choices within the digital landscape. Learning objectives include understanding tactical digital campaigns and having proficiency at reviewing a management dashboard report. Additional topics may include A/B and multivariate testing, form optimization, and lead prospect scoring.

MGT 235E - Marketing Research and Analytics

This course provides an in-depth understanding of doing qualitative and quantitative research, plus research and analytics assessment for marketing in the digital world. You will learn the process of gathering information related to market trends, consumer behavior, and demographics. Students learn the skills to conduct and manage data studies that guide strategic and tactical decision-making. Familiarity with fundamental and cutting-edge market research design and analysis techniques and procedures will guide students through the data collection and assessment process.

MGT 230E - Social Media Marketing

This course provides a social media network overview, plus strategies for developing a community of followers, an examination of social advertising and public relations, and specific tools and techniques for successful campaigning. Effective social media strategy integrates blogging, video, photography, and news/press releases to foster community engagement. Students will learn the theory and best practices of Social Media, evaluating Twitter, Facebook, LinkedIn, Instagram, podcasting, blogging, as well as newer social media sites.

MGT 240E - Search Engine Optimization (SEO)

This course will provide students with the key tools to apply concepts used in search engine optimization. Students will learn successful strategic approaches for SEO (search engine optimization) and SEM (search engine marketing). Organic keyword search methods, paid placement techniques, and directory listings are examined for their effectiveness as elements of an overall marketing campaign. Additionally students will analyze website building architecture and strategies through content enhancement, landing page effectiveness, personalization capabilities, and optimizing mobile content for enhanced website impact.

MGT308E Consumer Marketing Behavior

This course is an in-depth examination of the processes involved when individuals or groups select, purchase, use, and dispose of products, services, and ideas to satisfy their needs and wants. Understanding consumer behavior from the complex perspectives of environmental, individual, and psychological influences provides a foundation for the formulation of effective marketing strategies. Prerequisite: MGT 101E.

ENG/MGT 260E - Writing and Content Management

This course will examine effective content creation and the qualities of persuasive writing for multiple media outlets and Internet marketing channels. Students will understand how individuals and businesses communicate to consumers to influence decision-making through establishing clear objectives, understanding the target audience, and specific messaging. Multiple writing formats will be discussed: e-mail campaigns, newsletters, blogs, web content, tweets, press releases, and messaging. Additionally, photo, video and audio technology will be examined as content management vehicles. Students will learn how to communicate to specific audiences in a persuasive writing style that compels consumers’ to respond for information and product purchases.

Human Resource Management

MGT360E Compensation and Benefits I
This course provides both a theoretical and practical approach to the employee-employer exchange process and examines the current state of compensation decision making. The focus is on the application of total compensation theory and design, including pay level decisions, job evaluation techniques, the benefit determination process, the role of benefits in the total compensation mix, and achieving compliance with pay and benefits laws. Prerequisites: MGT100E or MGT300E
MGT363E Employee Relations Management
Explore the critical role of coaching, counseling, managing differences, negotiating, problem solving and conflict resolution have in the world of human resource management, and improve your ability to understand and lead a changing workforce. The course provides a firm grounding in basic interpersonal communication and management skills, and provides strategies for immediate use in workplace situations, using case studies and role-playing.
MGT300E Human Resources Management
This course examines the relationship of an employee—either manager or non-manager—to the total organization. It investigates strategic human resources and such decisions as job evaluation and design, human resources planning, and recruiting-selecting. It also views administrative decisions such as training and development, performance appraisal, promotion and transfer, compensation and discipline, and due process. It focuses on responsibilities of the personnel manager such as affirmative action, safety and health, demands for job satisfaction, and environmental protection. Prerequisite: MGT100E
MGT357E Legal Aspects of Human Resources
The purpose of this course is to provide the student with a background in the area of employment law and its impact on the conduct of day-to-day business operations. Students deal with state and federal regulations, court decisions, and administrative regulations that govern the interaction between employers and employees. Case studies and student presentations provide a hands-on approach to a learning of the law and its subsequent application.
MGT350E Talent Acquisition and Management
Talent Management is a process of planning for, sourcing and selecting, on boarding, assimilating, developing and retaining top talent in order to achieve a company’s business goals. A company’s talent, its employees, is what distinguishes them from their competition, and will help them win in the marketplace. Every time a job opening occurs, it is an opportunity to upgrade a company’s talent pool and build bench strength for the future. In this course you will learn about each phase of the Talent Management process through actual case studies. At the conclusion of the course, you will understand and be able to help your company win the war for talent.
  • Two business electives

Management

MGT225E Leadership
This course reviews both theoretical models of leadership and practical leadership issues from a variety of disciplinary perspectives. It considers leadership in relation to change management, male and female styles of leadership, cultural diversity, ethics, values, organizational culture, team building, employee empowerment, and mentoring and motivation.
MGT220E Production and Operations Management
An examination of the productive function of a variety of organizations using two approaches, manufacturing management and operations management (applicable to services, not-for-profit, and public organizations). The course develops an understanding of such standard tools and techniques as linear programming, waiting line series, break-even analysis, and critical path scheduling. It also deals with topics pertaining to capacity management such as facilities planning, technical forecasting, and planning. Prerequisite: MGT210E
MGT300E Human Resources Management
This course examines the relationship of an employee—either manager or non-manager—to the total organization. It investigates strategic human resources and such decisions as job evaluation and design, human resources planning, and recruiting-selecting. It also views administrative decisions such as training and development, performance appraisal, promotion and transfer, compensation and discipline, and due process. It focuses on responsibilities of the personnel manager such as affirmative action, safety and health, demands for job satisfaction, and environmental protection. Prerequisite: MGT100E
MGT309E Marketing Management
Relying exclusively on real-world cases, students learn to develop useful marketing concepts. Students are asked to distinguish opinion from fact, to analyze and assess data, and to pursue a logical path of inquiry leading to a decision which can be defended on both economic and practical grounds. These ideas appear in a wide range of cases emphasizing the following: the importance of defining the problem, consumer behavior, market segmentation and target marketing, product meaning and positioning, strategy formulation, and optimum use of the marketing mix. Prerequisites: MGT100E ,MGT101E
MGT400E Business Strategy
This course serves to integrate prior studies in management, marketing, human resources, organizational behavior, production, and accounting. It uses the case method and a computer management simulation. Prerequisite: Senior Status
  • Two business electives

Marketing

MGT310E Advertising
This course is designed to provide an overview of various aspects of and issues related to successful advertising. It provides students with practical knowledge and experience which can be easily translated to the skills necessary to provide workable advertising campaigns.
MGT308E Consumer Marketing Behavior
This course is an in-depth examination of the processes involved when individuals or groups select, purchase, use, and dispose of products, services, and ideas to satisfy their needs and wants. Understanding consumer behavior from the complex perspectives of environmental, individual, and psychological influences provides a foundation for the formulation of effective marketing strategies. Prerequisite: MGT 101E.
MGT315E E-Commerce
This course is an introduction to the world of electronic commerce with a balanced coverage of technical and business topics. Case studies and business examples are analyzed, using both successful and unsuccessful examples. The course considers ways that EC is affecting the business community, and the problems managers face as they adapt to doing business in cyberspace. Prerequisite: CSC113E
MGT309E Marketing Management
Relying exclusively on real-world cases, students learn to develop useful marketing concepts. Students are asked to distinguish opinion from fact, to analyze and assess data, and to pursue a logical path of inquiry leading to a decision which can be defended on both economic and practical grounds. These ideas appear in a wide range of cases emphasizing the following: the importance of defining the problem, consumer behavior, market segmentation and target marketing, product meaning and positioning, strategy formulation, and optimum use of the marketing mix. Prerequisites: MGT100E ,MGT101E
MGT400E Business Strategy
This course serves to integrate prior studies in management, marketing, human resources, organizational behavior, production, and accounting. It uses the case method and a computer management simulation. Prerequisite: Senior Status
Sales Management

missing class number

  • One business elective.

Designer

Design Your Own
Students design and propose their own concentration, consisting of seven courses, with guidance of academic counselor and approval of CCE director.