Digital marketers pride themselves on being technology ninjas, but did you know that you don’t need to be a computer expert to work in this field? Chances are that what you do in your free time can help you become a great digital marketer.
1. You love to read or write blogs.
Or any other form of writing, for that matter. Creating content is the latest trend in marketing, and companies are searching for employees who can write well. Whether you love to pen your own short stories or keep a cooking blog, writing skills will make you a hot commodity in the job market. Not a big writer but love to read? According to studies, the more you read, the better your writing becomes.
Writing blogs may seem like a lot of work, but it’s pretty easy when you get the hang of it. Content marketing is normal writing plus a little bit of strategy. The first thing you’ll do is pick a “keyword,” a phrase that will help people interested in the topic to find your blog. For example, your keyword can be “blueberry muffins.” Next, think of a snappy title for your blog post. “How to Make Blueberry Muffins” is an okay title, but use your imagination. Think of the last time you were stuck in line at the grocery store. We bet you perused the magazines while you waited. The most popular blog posts have titles similar to what you see on the magazine racks, but with blogs, people to click on the article instead of put it in their shopping cart.
2. You love social media.
Staying in touch with friends and family is one of the main reasons why people use the internet. Do you love scrolling through Facebook and catching up with loved ones? What about finding home decor ideas on Pinterest? Or finding the best dinner spot in town on Yelp? You don’t have to be a social media wiz to be a great digital marketer. All you need to know are the basics. On-the-job training will teach you the rest.
3. You’ve got a fair mix of left and right brain.
Marketing is creative, and there’s no doubt that the best marketers are super creative people. But marketing also involves a high degree of analytics. You’ll need to be able to look at a chart or graph and decipher what it’s saying, such as the most popular blogs on the website are about baking pies. In your next content strategy meeting, you’ll discuss your findings with your team. Your next task might be to come up with a list of keywords about pies, make fun titles with those keywords, and write those blogs.
Creativity isn’t limited to coming up with a catchy slogan. You can also come up with a unique solution to a difficult problem, such as how to boost website traffic. If you are a great problem solver and have a vivid imagination, digital marketing would be a fulfilling career path.
Learn even more about digital marketing
What’s the secret to mastering digital marketing? You could spend hours every day reading about it on the internet, or you can take an 8 course online class taught by professors with experience in the field. You already know how to use Facebook, but what about creating ads? How about developing a strategy for people to visit your website? Classes in this program will train you in:
- General marketing principles
- Digital marketing strategy
- Data analysis
- Market research
- Social media marketing
- Search engine optimization (SEO)
- Consumer behavior
- Writing content
Interested in learning more? Request more information about our Online Certificate in Digital Marketing.